The May My Nintendo awards have arrived and they are hilariously bad

Since some of the April My Nintendo awards have been discontinued, Nintendo has replaced these with new offers for May.   I understand that MyNintendo.com is still getting its feet wet, but man it really needs to take a cue from Club Nintendo.  Give me a reason to even consider buying digital games rather than the physical versions.  A discount isn't going to do it, as I am unable to resell a digital copy later on down the road.  Especially considering the discount provided here is not even close to a discount at buying a game on sale at Target, Walmart, or Amazon. Miitomo is a really neat and interactive way to get Nintendo to data mine me, but make it worth a guy's time!  Don't get me wrong, Zelda Picross is a great starter reward, but Nintendo needs to do better than this:

North American Rewards for May 2016:

  • 15% discount off of Luigi's Mansion: Dark Moon 3DS (600 platinum coins)
  • 15% discount off of Super Mario Galaxy 2 Wii (300 platinum coins)
  • 15% discount off of Pikmin 3 Wii U (300 platinum coins)
  • 15% discount off of Dr. Luigi Wii U (230 platinum coins)
  • 15% discount off of Mario and Donkey Kong: Minis on the Move 3DS (150 platinum coins)
  • 30% discount off of The Legend of Zelda: Triforce Heroes 3DS (100 gold coins)
  • 30% discount off of Tomodachi Life 3DS (80 gold coins)
  • 30% discount off of Wonderful 101 Wii (70 gold coins)
  • 30% discount off of Donkey Kong Country: Tropical Freeze WiiU (50 gold coins)
  • 30% discount off of Metroid Prime: Trilogy Wii (50 gold)

  Give away some Virtual Console games if you no longer want to issue physical rewards.  How much would you really lose on a digital download of Super Mario Bros. 3 or F-Zero? These types of loyalty programs are designed to reward the customers that Nintendo wants to retain, the hardcore fan.  There is one more reason I have a problem with this program. If you don't spend your points within six months you lose them.  Really? Was there such a problem with leaving it for a year? The whole thing is a slap in the face to someone like me who has been a Nintendo consumer since 1987.  I really hope some major announcements will come during E3 that will breathe some life into this program and start rewarding their loyal customers appropriately.

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