With 3D printing becoming more popular and more affordable we are starting to see more merchandising options pop up around some video game properties that might not be big enough for a formal toy store release. Amazon now offers custom printing for game characters from Infinity Blade, Primal Carnage, and Smite. If these products do well I can see the assortment growing to include other popular lines. Check out the Poseidon from Smite I designed.
There are many independent printers out there making models for popular games. I found www.LoLomod.com makes models from League of Legends and can accommodate the various skins. Getting high quality custom figures from your favorite games for under 100 bucks is a pretty sweet deal and I hope this trend continues to grow.